Social Media Writing

Social media can be a fun and interactive way to reach clients but requires planning and attention to detail. You’ll need to put in the legwork prior to and during your social media implementation strategy. I can help with all facets of the process.

Knowing your audience

Before you begin setting up your social media business page, take time to better understand your clients. How old are they? Where do they live? And how (or DO) they access social media? Understanding demographics in social media (PDF) and analyzing your competitors (PDF) are key to establishing the right social media strategy (PDF).

Creating engaging posts

Crafting inspiring and engaging content can be a challenge. You can use social media analytics to determine what can change a like to a share. Check out my presentation about using Facebook analytics to help create more engaging content.